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Job Posting Guide and Template

Some items must be included in a job posting while others are optional depending on your company policy and the particular posting. The bold items are almost always included:

  • Job title
  • Employer’s name
  • Location of the job
  • Brief, to-the-point company description
  • To whom the position reports
  • Outline of job role and purpose - expressed in the ‘second-person’ (you, your, etc) outline of ideal candidate profile - expressed in ‘second-person’ including qualifications and experience required
  • Salary or salary guide
  • Whether the role is full-time, part-time, permanent or a short-term contract
  • other package details or guide (pension, car etc.)
  • Response and application instructions
  • Contact details as necessary, for example, address, phone, fax, email, etc.
  • Request for references
  • Website address

DOs

DON’Ts

Use one simple headline that is relevant and clear

Don’t use fancy graphics, layouts or fonts

Use simple fonts (such as Arial, Times New Roman, Courier, etc.) in 10, 11, or 12 point size

Don’t use capital letters or italics

If company is well known, show the brand name in the posting

Don’t use strange colors

Use easy to read, simple language that the reader is likely to use and leave space around the text so it’s easy to read

Don’t use jargon or too-technical language

Use short, to-the-point sentences and small paragraphs

Don’t use too many words

Stress what’s unique about the company or the position, and try to incorporate something new into your posting.

Don’t use boring descriptions

Get the reader involved in the position by using “you”,“your” etc. Place the emphasis on the person.

Don’t put too much emphasis on the job

If using print media, try to get your ad placed on the top right-hand corner. Next best is somewhere else on the right.

Don’t waste money on huge ads

Be credible in your description of the job and the company. Describe the main points well.

Don’t oversell or undersell the company or the position.

 

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