Employee Gift Card Program

The Government of Prince Edward Island has partnered with Sobeys on the PEI Employee Gift Card Program.  This is a temporary program put in place to offer a $100 Sobeys gift value to any employee, living and working on Prince Edward Island, who has received a lay-off notice as a direct result of the impacts associated with COVID-19. The application form is to be completed by the employer, who will then distribute the gift card letters to affected employees.

Eligible Applicants

To be eligible, the employer must:

• have issued lay-off notice(s) to 1 or more employee(s) as a result of COVID-19, between the dates of March 13th-March 31st, 2020.
• have affected employees with a salary of $25/hour or less

How does the program work?

Once you submit your completed online application form, you will receive an email confirmation with a reference number.

Please allow time for processing.

Once approved, an email will be sent to you (the employer) with individual letters for your employees.  These letters will contain a ‘gift card number’.  The affected employee can redeem their gift card number at any Sobeys, Foodland, Co-op or Lawton’s store on Prince Edward Island.  Note that the employee must present their letter and a photo ID (or two valid pieces of personal identification) in order to redeem.  It is important not to lose their letter, as the gift card number included is required for the cashier to process the transaction(s).

Level of Assistance

A maximum of $100, provided in the form of a letter with a unique gift card number.

How can I apply?

The application will be available soon. Visit the Government of Prince Edward Island website for further updates.

For questions, you can email giftcard@gov.pe.ca(link sends e-mail) or call 1-866-213-7521 for assistance.  Staff will be available Monday-Friday from 9am-5pm.